Compliance and Rights
Move publishability to the front: run the red lines once at topic selection, confirm licensing before you start, and never discover a block only after the cut is finished.
Why This Comes First
Content risk has two properties: it is discovered late — finding out after the cut that the material is unusable or the topic is restricted is the most expensive kind of rework — and the criteria change, since platform and regulator positions update frequently and a topic allowed today may be restricted next week.
Compliance is therefore not the last step before publishing; it is a filter applied at topic selection. Only the parts you can verify yourself, with a concrete next action, are covered here. Unsourced policy interpretations and subsidy round-ups are left out.
Review Red-line Checklist
Avoid military, police, and religious subjects; do not name specific provinces or real historical figures.
Use national emblems, flags, and currency with care; no distortion or parody treatment.
Suggest and suggest atmosphere rather than depicting directly.
Violent or despicable behaviour needs positive framing; profanity must be censored and kept minimal.
Do not infringe others' rights or real incidents; do not generate photorealistic faces of identifiable living people.
No fabricated plots, exaggerated returns, or forced downloads in exchange for short-term conversion.
Photorealistic faces hit different review limits on different platforms, and those limits change quickly. When real likenesses are involved, follow the latest platform rules rather than copying any fixed recipe.
Licensing Chains
Material Side
| Material | What to confirm |
|---|---|
| Source work and adaptation | Adaptation, distribution, and information network dissemination rights; whether commercial use and sublicensing are allowed |
| Script and characters | Original or licensed; whether names collide with existing works |
| Music and sound effects | Commercial licence, multi-platform distribution, attribution requirements |
| Fonts | Commercial and embedding rights — the most commonly missed item in subtitles |
| Images and likenesses | Source, model likeness release, whether usable in commercial promotion |
| Generation models | Whether the terms of service allow commercial use and public publishing |
Novel Adaptation Rights
Starting from nothing, the usual order is:
- Choosing a title: platform heat, adaptation difficulty, copyright status.
- Obtaining rights: individual creator application, rights cooperation, or the platform's official entry.
- Application flow: go through the platform's copyright application channel for creators, submitting samples and documents as required.
- Official entries: the creator centre and rights cooperation pages of each fiction platform, following the platform's current instructions.
Do not start without rights. Adapting an unlicensed title earns far less than switching to one you can license.
AI Disclosure
- Keep the required AI disclosure on published work. Do not remove watermarks or pass generated work off as live action.
- Record the generation tool and the generation date so it can be checked later.
- Platform requirements for AI labelling differ. When distributing to several platforms, follow the strictest one.
Human Review Is Not Optional
AI can raise the efficiency of any single stage, but it cannot replace judgement about story, aesthetics, and delivery quality. Run at least three review passes before publishing:
- Facts and logic: settings, timeline, and character behaviour are consistent.
- Rights and compliance: every item on the red-line checklist above.
- Consistency and typos: character consistency, subtitle typos, text inside the frame.
Policy Direction
The integration of generative AI with culture, audiovisual, and digital content is an established direction. What actually affects creators is not a headline about an "industry boom", but four categories of requirement that are becoming concrete:
- Generated content governance: review of deep synthesis, generated-content labelling, misinformation, and inappropriate content.
- Data and model standards: attention to training data, audiovisual material collection and annotation, model evaluation, and safety boundaries.
- Intellectual property: scripts, source novels, characters, music, fonts, likenesses, and generated output all need a clearly defined authorization scope.
- Audiovisual standardization: virtual digital humans, generated audiovisual work, and content production and distribution increasingly require traceable processes and a responsible party.
Policy keeps changing. Before starting a project, rely on the latest documents from the State Council, the National Radio and Television Administration, the Cyberspace Administration, and the publishing platform. Do not treat a training provider's secondhand interpretation as a compliance conclusion.
Verifying Local Support
Local subsidy names, application windows, and eligible applicants change frequently. Rather than copying an outdated summary table, verify each item with this checklist:
| Check | What to confirm |
|---|---|
| Eligible applicant | Individual, studio, or company; whether local registration or actual operations are required |
| Support direction | Online audiovisual, digital culture, animation, short drama, AIGC, software, or cultural-creative projects |
| Support type | Project subsidy, rent subsidy, talent reward, loan interest subsidy, competition prize, or traffic resources |
| Eligibility conditions | Revenue, tax, software copyright, work filing, view data, awards, and team size |
| Materials and timeline | Application guide, budget, contracts, invoices, acceptance materials, and the deadline |
| Disbursement risk | Whether spending precedes acceptance, and any uncertainty around quota, scoring, or payment timing |
Search on the official sites of the local government, culture and tourism, radio and television, industry, and publicity departments, using terms such as "digital culture", "online audiovisual", "animation", "micro drama", and "artificial intelligence". Support is a bonus, never the only reason a project should exist — run the checklist above before committing production budget.
This page is original Karui content. It does not include third-party organisation names, course schedules, contact details, personal toolboxes, or marketing material. Policy and platform terms follow the latest official publication.